Industry Trend Analysis - Ford-Mahindra Alliance: Platform, EV Development And Distribution Benefits for Both - NOV 2017


BMI View : Mahindra and Ford 's stra tegic alliance will bring with it vehicle platform, sales and service network advantages for both companies. This will also allow Ford to better utilise its local production bases and by collaborating on EV development, both automakers will be better positioned to be winners in India alternative fuel vehicle future.

In September 2017, Indian automaker Mahindra & Mahindra and US car major Ford Motor announced the formation of a three-year strategic alliance with areas of cooperation including:

  • Mobility programs

  • Alliance Offers Potential Growth Opportunities
    India - Vehicle Maket Share By Brand FY2016/17, %
    SIAM, BMI

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