Industry Trend Analysis - Fiat Legacy Dragging On Italy's Attractiveness - DEC 2017


BMI View: Italy's vehicle market is well developed and mature but room for new entrants is limited given its weak vehicle sales growth outlook and the fact that the market acts more like a monopoly than it does in other well-developed Western European markets like Switzerland and the UK. In this case, brands associated with Fiat Chrysler Automobiles hold more of a monopolistic position than others.

Italy Autos Sales - Global and Regional Rank

  • Regional rank (out of 43): 18th

  • Highly Developed Market But Limited Growth Opportunity
    Italy & Europe Region - Autos Sales Risk/Reward Index By Component
    Note: Scores out of 100; higher score = more attractive market. Source: BMI Autos Sales Risk/Reward Index

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