Industry Trend Analysis - Bottom End Consumer To Drive Growth In Motorcycle Market - APR 2017


BMI View : Kenya ' s large rural population and low-income profile will help create the supportive market for growth in the country ' s motorcycle segment , driven by the consumers' need for affordable private and public transportation.

We believe that Kenya's large rural population and low-income profile will help create the supportive market for growth in the country's motorcycle segment. This will be down to the need for affordable private transportation by these consumers as well as demand from this population group for motorcycle taxis for public transportation. Given this, we forecast motorcycle sales to grow 3.8% in 2017 and average annual growth of 5.9% over our 2017-2021 forecast period.

Demographics To Support Growth In Motorcycle Demand

Favourable Outlook For Motorcycle Segment
Kenya - Motorcycle Sales, Units
e/f = BMI estimate/forecast. Source: KNBS, BMI

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