'Service First' Strategy For GM Dealer

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Dubai-based General Motors Company (GM) dealer Liberty Automobiles has revealed its new growth strategy, which will focus on improving all aspects of customer service. The three-year 'service-centric' strategy will include measures such as longer opening hours, improving the efficiency of call centres and developing new 'customised solutions' based on customer feedback. According to Sheikh Khalid Bin Abdul Aziz Al Qasmi, chairman of the dealer's holding company, Liberty Investment Company, future industry growth will be driven by