Market intelligence, trend analysis and forecasts for the Automotives industry across the regions

Industry / Japan

High Demand For Toyota's New Hybrid

November 2009 | Company Brief

To read the full article, please sign in or take a free trial.

News: Japanese automaker Toyota Motor has stated that its new hybrid sedan, the SAI, is in high demand, with around 14,000 orders already received for the car. The full-hybrid sedan, to go on sale in Japan on December 7 2009, has been based on the European-made Avensis mid-sized car. The demand for the sedan has already reached almost five times the automaker's monthly sales target of 3,000 units.