Companies / United States
If you would like to subscribe to Americas Automotives Insight and gain instant access to this article, please click here to subscribe.
If you would like to take a trial to Americas Automotives Insight please click on the trial link below.
BMW Targets Growing US Premium Segment
June 2008 | FDI AlertSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
If you would like to subscribe to Americas Automotives Insight and gain instant access to this article, please click here to subscribe.
If you would like to take a trial to Americas Automotives Insight please click on the trial link below.
German carmaker BMW is undeterred in its plans to invest heavily in the US, despite the credit crunch and escalating prices for raw materials and fuel. The BMW group opened an extension to its New Jersey-based US headquarters on June 12, with US$100mn allocated to the expansion. However, this is just a fraction of the US$1bn that the company intends to invest in its US operation through to 2012. A further US$170mn will be spent on two new parts distribution centres in Pennsylvania and Illinois, taking the total number of parts centres in the country to six.