Companies / Japan
If you would like to subscribe to Asia Pacific Automotives Insight and gain instant access to this article, please click here to subscribe.
If you would like to take a trial to Asia Pacific Automotives Insight please click on the trial link below.
Toyota Begins Cost-Cutting Rollout
February 2008 | Company News AlertSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
If you would like to subscribe to Asia Pacific Automotives Insight and gain instant access to this article, please click here to subscribe.
If you would like to take a trial to Asia Pacific Automotives Insight please click on the trial link below.
Toyota is rolling out a new range of models that conform to its cost-cutting Value Innovation (VI) project, which was launched in 2005 and is designed to help it save at least JPY300bn (US$2.8bn) in 2008/09. Under the previous strategy, the Construction Of Cost Competitiveness 21 (CCC21) programme, Toyota's cost-cutting efforts had reached their limits. In the most recent financial year, it saved JPY21,600 (US$200) per vehicle, down from JPY34,230 yen in the previous year. The limits of CCC21, which sought to source cheaper parts, have prompted Toyota to move onto the VI programme, which tackles savings through design