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Maserati Targets Young, Driven Market
March 2007 | Product LaunchSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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The significance of the premium automotive market in the Middle East has been further underlined, as Maserati wheels out its Quattroporte Automatica. Launched in Saudi Arabia and Qatar in early March, the cruising sedan is aimed at consumers who prefer to take a back seat and more importantly, the Italian firm is targeting the younger affluent classes in the 40-45 year old bracket.