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Asia Provides Avenue For Growth
March 2007 | Company SpotlightSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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The growth of the premium car segment in many markets of the Asia Pacific region has provided an avenue for growth for manufacturers such as DaimlerChrysler and its Mercedes brand. Though the region is not designated its own split for the group's sales data, sales in the 'Other' category, which includes Asia, rose by 11% y-o-y for the first three quarters of 2006. This represented the highest growth rate of all the regions and helped to offset a 2% decline in its German home market. The company has a widespread presence throughout the region, both in terms of sales and