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Ford Boosts SUV Growth, Eyes CUV Market
February 2007 | Product LaunchSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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US carmaker Ford is turning its attention to the rapidly growing Crossover Utility Vehicle (CUV) segment in the Middle East. The vehicles, which are based on a car chassis and consequently smaller than SUVs, have provided a viable alternative to customers requiring more space than that offered by a car but without the higher fuel consumption of an SUV. Indeed, crossover sales in the US surpassed SUV sales for the first time in