Companies
If you would like to subscribe to Asia Pacific Automotives Insight and gain instant access to this article, please click here to subscribe.
If you would like to take a trial to Asia Pacific Automotives Insight please click on the trial link below.
Nissan Makes Asia Push
December 2006 | Company SpotlightSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
If you would like to subscribe to Asia Pacific Automotives Insight and gain instant access to this article, please click here to subscribe.
If you would like to take a trial to Asia Pacific Automotives Insight please click on the trial link below.
Despite being based in Japan, Nissan's sales in the rest of the region are relatively low, particularly compared with a region such as North America, which is much more removed, geographically speaking, from the country's headquarters. Asia and Oceania are covered by Nissan's 'Others' region, which also includes the Middle East, Mexico, Latin America and South Africa. In the first half of FY2006, from April to September, the 'Others' region accounted for 17% of sales, compared with 38% for Japan and 31% for North America. In value terms, the region generated JPY988.7bn, up 10.9% y-o-y. This actually represents the highest