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Middle East & Africa Boosts Mercedes Fortunes
June 2006 | Company SpotlightSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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The Mercedes-Benz brand is part of the DaimlerChrysler group, formed in 1998 following the merger of Germany's Daimler Benz and the US-based Chrysler. While Mercedes-Benz cars are leaders in the premium car market, the Mercedes-Benz trucks and buses are global market leaders. The Mercedes-Benz Car Group includes Mercedes-Benz passenger cars, Maybach and SLR McLaren and in Q1 2006 represented a third of DaimlerChrysler's global revenue. However, its operating losses amounted to EUR678mn in the quarter. The search for markets outside Western Europe, where car sales have been slack, has therefore put pressure on Mercedes-Benz to expand its global presence. In