Companies / Italy
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Fiat Struggles At Home
June 2006 | Company SpotlightSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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Fiat Auto is, by some margin, the biggest player on the Italian scene in terms of production, largely owing to a strong tradition of state protection and subsidies. However, assistance for the automaker has waned in recent years, amid frustration at inefficiencies and losses. Local CBU production market share stands at around 88% (accounted for by Fiat Auto, Alfa Romeo, Lancia, Ferrari Maserati, Fiat Sevel and the commercial vehicle manufacturer Iveco). According to the last available production data, Fiat takes 45.1% of the market through its own core operations, then 14.2% through Alfa Romeo, 9.7% via Lancia, 11.0% through Sevel,