Companies / Italy
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Grande Effect On Italian Sales
May 2006 | Market Trend AnalysisSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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The Fiat Group accounted for just under 90% of Italy's total auto output and nearly 96% of car production in 2004, and in 2005 its 626,515 units represented 28% of Italian auto sales totalling 2,234,174 (-1.3% from 2004's 2,264,688 units). Its Grande Punto was the top seller, followed by the Panda mini in second place and the Lancia Ypsilon in third. In Q1 06 the re-growth of Fiat brand sales exceeded Fiat's ambitions of returning to a 30% share - recording a group brand share of 30.75% of the Italian market, which itself reversed the stagnation of the previous two