Continental Looks To Expand Output, But Competition From Pirelli Will Be Fierce

German parts supplier Continental has revealed plans to invest US$210mn to expand production at its Camacari plant in Brazil. BMI believes much of Continental's motivation comes from Brazil being one of the largest tyre markets globally. Thanks to its early entry into the market, Continental stands alongside market leaders Pirelli and Goodyear as a key player in the country's tyre market.

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