Market intelligence, trend analysis and forecasts for the Automotives industry across the regions

Industry / Brazil

BMW Poised To Build Assembly Plant As Premiumisation Presents Huge Opportunity

March 2011 | Company News Alert

After establishing a strong manufacturing presence in Asia and the Middle East, BMW, the market leader in the global premium vehicle sales segment, is turning its attention to Latin America, where there is a growing trend of premiumisation among consumers. This is particularly the case in Brazil, where the German carmaker is considering assembling cars.

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