Is Time Ripe For EVs As Prius Loses Crown?

The Toyota Prius was replaced by the Honda Fit sub-compact as Japan's best-selling model in January 2011, marking the end of a 20-month streak at the top for the hybrid. The Fit was revamped in late 2010 and a new hybrid version added to the range, which supports BMI's core view that new products can generate interest, even in near-saturated markets.

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