VW's Market-Specific Strategy Makes Sense For Its Global Ambitions

Volkswagen (VW) is likely to post record yearly sales by the end of 2010, VW's sales chief, Christian Klingler, has revealed. It comes on the back of the 12.9% year-on-year (y-o-y) increase in VW's global sales in the first nine months of this year, when it shifted 5.4mn units to claim an 11.6% market share. Such is its optimism the German firm expects to achieve its target of 10mn vehicle sales by 2015, three years earlier than its official timeline of 2018.

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