Too Hot To Handle: Competition Will Keep Heating In Tyre Sector

Italy's Pirelli will invest US$100mn in Argentina to expand production almost 20% at its plant in Merlo in Buenos Aires by 2013. The move comes alongside the tyre maker's plans to make Mexico a highly strategic base for its growth in North America. It also testifies BMI's view that Latin America as a whole is well-placed to attract new auto investment thanks to robust domestic demand and links with the developed North American

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