Fiat Forced To Think Again As JV Becomes One-Sided

Italian carmaker Fiat is looking for new sales strategies as its joint venture (JV) with India's Tata Motors is not providing mutual gains. While the production side of the tie-up has benefited Tata through access to Fiat's engines, Fiat says it is not shifting enough vehicles through Tata dealerships, a point which needs to be addressed to make the deal to pay

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