GM Primed For Further Success With Opel's China Strategy

Since China has overtaken the US as the largest market for General Motors Company (GM) in terms of units sales in H110, the carmaker has given the green light to its European division, Opel, to begin sales in the country. Despite BMI's projection for a considerable slowdown in vehicle sales growth, to 15% in 2010, compared with 45% last year, GM sees demand for European cars in China and will be marketing the brand in the premium segment alongside German big hitters such as BMW, Daimler and its ongoing rival for market leadership in China, Volkswagen (VW). High-end brands have

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