Younger Client Base Drives Cadillac Growth

Although General Motors Company (GM) is now down to just four brands, its sales in the Middle East have been boosted by the Cadillac premium brand, which outperformed the regional market in H110 and it expects new launches to sustain this performance in H2. Cadillac brand manager for the Middle East, Thierry Sabbagh, attributes part of the success to the brand's focus on younger customers and as BMI expects the trend for a growing younger population in the region to continue, this appears to be a solid

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