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Industry / Brazil

Toyota's Slow-Moving EM Strategy Threatens Its Future Expansion

July 2010 | Company News Alert

Having burnt its fingers in its traditionally most profitable market - the US - during the recall crisis, Toyota Motor is looking to firm up its presence in smaller markets with high potential. The Japanese firm has revealed plans to build a second assembly plant in Brazil through a US$600mn investment, which will be used towards producing a new compact car, designed specifically for the domestic market.

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