Industry / Brazil
Toyota's Slow-Moving EM Strategy Threatens Its Future Expansion
July 2010 | Company News AlertHaving burnt its fingers in its traditionally most profitable market - the US - during the recall crisis, Toyota Motor is looking to firm up its presence in smaller markets with high potential. The Japanese firm has revealed plans to build a second assembly plant in Brazil through a US$600mn investment, which will be used towards producing a new compact car, designed specifically for the domestic market.
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