Mercedes Used Division Will Lower Cost Of Premiumisation

After reclaiming its position as India's leading premium car brand, Germany's Mercedes-Benz is looking to expand its customer base through its used car division. While BMI believes there is a growing trend of premiumisation in the country, the introduction of the Proven Exclusivity Program will enable the shift to higher end cars at a lower price point and generate more demand for new cars in the long term through upgrades further down the

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