Market intelligence, trend analysis and forecasts for the Automotives industry across the regions

Companies / China

BYD Financing Arm Supports BMI Long-Term View

June 2010 | Industry Trend Analysis

Electric car specialist BYD Auto's move to set up a financing joint venture (JV) to support its sales is a reflection of BMI's long-term core view that financial services backed by original equipment manufacturers (OEM) will become more prevalent in the auto sector. This is not a new strategy in China as a number of international carmakers, including Volkswagen, General Motors Companyand Nissan Motor, established financing units in their early days in the market to increase competitiveness.

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