Companies / China
BYD Financing Arm Supports BMI Long-Term View
June 2010 | Industry Trend AnalysisElectric car specialist BYD Auto's move to set up a financing joint venture (JV) to support its sales is a reflection of BMI's long-term core view that financial services backed by original equipment manufacturers (OEM) will become more prevalent in the auto sector. This is not a new strategy in China as a number of international carmakers, including Volkswagen, General Motors Companyand Nissan Motor, established financing units in their early days in the market to increase competitiveness.
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