C3 Launch Fits BMI's Small Car View

New product launches in Saudi Arabia enforce BMI's view that the small car segment will be a growth market in the country . Although currently accounting for less than 10% of total sales, a young working population and the availability of car financing for expatriates is generating demand for smaller affordable cars. This has prompted the entry of not just Chinese brands, but also major international carmakers looking to tap into the growth

To read the full article, please choose one of the following options: