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Companies / United Arab Emirates

EM Strategy Brings Citroën To The Middle East

June 2010 | Company News Alert

French carmaker PSA Peugeot Citroën will target emerging markets (EMs) from its plant in Vigo, Spain, with the Middle East and Africa one of the first regions on its radar. Although the firm has plans to produce a new low-cost car specifically aimed at EMs, it has already started its expansion with its existing

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