Westfield Provides Crucial International Link For Dealer Growth

As the once dominant market share of Malaysia's two domestic carmakers has been sliding in recent years, it has become clear that tie-ups with international firms are the way forward in achieving growth, both for carmakers such as Proton, which has been looking for a foreign partner, and for dealers. One of the country's biggest dealer groups, DRB-Hicom, has turned to niche British sports car manufacturers for its own growth strategy, as it targets the growing premium

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