Mitsubishi Pricing Highlights Need For More Local Content

Mitsubishi Motors' announcement that it will have to reduce the sales targets of its locally built models due to uncompetitive pricing shows shortcomings in the industry, which BMI believes could impact major players in the country's largest segment. The commercial vehicle segment dominates the Philippines autos sector, accounting for over 60% of sales. With strong competition for such a large portion of the market, achieving competitiveness is vital.

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