Tata Plans Indicative Of EM Brand Progress

Tata Motors' plans for Africa are representative of the global expansion that BMI expects from firms in emerging markets in future. The Indian carmaker has revealed that its 18-month presence in Nigeria has been a learning curve to understand which of its products will be successful in the country, with a view to local assembly in two to three years if sales volumes of at least 1,000 units per year are achieved.

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