Market intelligence, trend analysis and forecasts for the Automotives industry across the regions

Companies / India

Harley Entrance Marks Shift In Emphasis For Two-Wheelers

April 2010 | Industry Trend Analysis

The arrival of iconic US brand Harley-Davidson in India underlines the potential of the premium motorcycle segment in the country. The rapid growth of the small car segment in India has been seen as a threat to the traditionally strong two-wheeler segment. Most carmakers producing small affordable cars have been targeting motorcycle or scooter owners looking for a low-price

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