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Industry / Germany

Audi Moves Step Closer To Becoming Market Leader

April 2010 | Industry Trend Analysis

Premium carmaker Daimler, which has long been attempting to catch up with the segment leader and closest rival BMW, received a fresh threat when it was overtaken by compatriot Audi in Q110. Helped by a strong 25.9% year-on-year (y-o-y) increase in sales, Audi posted sales of 264,100 units in the first quarter of this year, outpacing Daimler's sales of 248,500 units during the same

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