Market intelligence, trend analysis and forecasts for the Automotives industry across the regions

Companies / Australia

Ford Changes Products To Match Consumer Preference

March 2010 | Product Launch

Ford Australia is rethinking its station wagon (estate) product range to match changing consumer tastes. The company has announced that the Falcon Wagon, built locally for over 40 years, will be withdrawn, although sales of the Falcon sedan will continue. As well as economic factors weighing on sales of larger cars, some buyers have shifted towards SUVs such as the company's Territory

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