PSA To Boost Local Presence Through Subsidiary Launch

PSA Peugeot Citroën is to set up a local subsidiary, PSA Peugeot Citroën Ukraina, in the capital city of Kiev by end-January 2010, with the view to gaining a 7% market share in the country by 2015, Wardsauto.com has reported. The French carmaker is hoping the unit will enable it to devise its own marketing and distribution strategies in the country, while also developing its dealership network.

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