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Industry / Canada

Chrysler To Exclude 'More Efficient' Dealers From Funding

November 2009 | Company Brief

News: According to the Windsor Star, US automaker Chrysler is planning to exclude its 'more efficient' Canadian dealers from its US$500mn funding, to be spent on boosting its stores in the US. Reid Bigland, CEO of Chrysler Canada, has stated that the automaker already has an efficient dealership network in Canada as 88% of its 440 Canadian dealers are profitable, with an average 25% return on investment.

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