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Industry / South Africa

Citroën SA To Renew Brand Image

November 2009 | Company Brief

News: According to motoring.co.za, Citroën South Africa, the official importer and distributor of the French Citroën brand in South Africa, will re-invent itself as a wholly-owned subsidiary of the parent company. The move is part of the company's new customer relations policy. The dealer is set to unveil a new 'Creative Technologie' brand image in the South African market, with new models lined up for launch in early 2010.

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