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Companies / India

Toyota Plans Prius Launch

October 2009 | Product Launch

Japan's Toyota Motor has confirmed that the Prius hybrid will be making its way to India, where it will be aiming to capture a niche market. Vice Chairman Kazvo Okamoto revealed that the model is ready and marketing strategies are under consideration, which could include selling the car by invite. Although a timeframe for the roll-out is undecided, the Prius is likely to make its first appearance in India at the Auto Expo in January

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