Industry / Kenya
GM EA Rolls Out New Isuzu Trucks
September 2009 | Company BriefNews: According to East African Business Week, General Motors East Africa (GMEA), the East African subsidiary of US automaker General Motors, has rolled out a new range of Japanese automaker Isuzu's D-Max pick-up trucks in Kenya. GMEA's Managing Director William Lay has stated that the automaker has been able to increase its market share through these pick-up trucks. He added that Isuzu accounts for one-third of total pick-up sales in the Kenyan market.
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