Currency Strength Fails To Impress Auto Imports

New vehicle buyers in Mexico are opting for domestically built vehicles rather than imported models, as is evident from the Mexican Automotive Industry Association (AMIA) estimates. Total vehicle imports fell a staggering 35.2% year-on-year (y-o-y) during 7M09, to 238,667 units, making for just under 58% of the country's total vehicle sales during the same period. This is clearly a significant drop from its close to 61.5% share in the total new vehicles market during the same time last year.

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