Nissan Remains Focused on African Expansion

Market conditions have changed since Nissan South Africa (Nissan SA) first announced its intentions to expand in the sub-Saharan region at the end of 2008. Sales for the region outside of South Africa are expected to fall by 20% in 2009, after the year kicked off with a 25% month-on-month decline in sales in January. However, the company believes there are still opportunities to be found and will continue with its expansion plans. One such area to be exploited is the strengthening yen, which is making it less viable for Nissan to export to the region from Japan. As a

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