Market intelligence, trend analysis and forecasts for the Automotives industry across the regions

Companies / Philippines

Toyota To Campaign For Hybrid Help

March 2009 | Company News Alert

Toyota Motor Philippines (TMP) has revealed plans to import its Prius hybrid model from June or July. Although the exact number and price are yet to be determined, Vice-chairman Alfred Ty said that hybrids are more expensive, but there is a growing market for them. He also said that the government should provide incentives to reduce the additional costs of environmentally-friendly vehicles. TMP president Hiroshi Ito previously said that while the firm had yet to officially approach the Board of Investments (BOI) regarding incentives, it would lead the campaign for increased assistance in the import of 'green'

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