Nissan Reveals African Growth Strategy

Nissan South Africa plans to expand its presence in the sub-Saharan markets by adding to its range of exported models and taking advantage of an upcoming trade agreement. By 2012, Nissan SA plans to achieve yearly sales of between 38,000 and 40,000 units in the region, compared with an estimated 26,000 units in 2008. Within this timeframe, the company will add around 14 new models to the range, which have been carefully chosen based on the quality of fuel available in the region, according to the ARO's general manager Jim Dando. He added that over the past year and a

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