Companies / Japan
Toyota Launches iQ At Home
October 2008 | Product LaunchJapan's Toyota has revealed its new offering for the compact car segment, the iQ, which will be launched in Japan in November. The company claims that the iQ is not a minicar, as the 1.0-litre engine is too large for the category. Instead, Toyota calls the model a 'micro premium car' and draws attention to the interior space as well as engine capacity, which sets the model apart from other minicars.
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