Companies / Philippines
Ford Plans To Take Back Philippines Market Share
May 2008 | Company News AlertUS carmaker Ford has outlined plans aimed at making up lost ground in the Philippines, where the company has recently been overtaken in volume sales terms by South Korea's Hyundai. The plan focuses on two main areas - raising Asia exports by adding new markets and boosting domestic sales with the launch of new models. According to Ford Philippines president Richard Baker, exports should rise by 40% in value terms to US$75mn, based on improved regional economic conditions and the addition of Singapore and Brunei as export destinations. Ford Philippines currently exports its locally-produced Ford Focus and Escape and their
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