Porsche Arrives As Imports Soar

German premium carmaker Porsche has made its debut in Vietnam, after the first shipment of vehicles arrived on November 16. The arrival coincided with the introduction of lower import tariffs and as such, distributor Prestige Sports Cars has chosen to lower the price of the Boxster, 911 Carrera Coupe and Cayenne models. This should also help the German brand's cause in an increasingly competitive market segment. Sales for Mercedes-Benz grew by 134% y-o-y in the first half of 2007, although the appearance of Porsche and the return of BMW to Vietnam will intensify the

To read the full article, please choose one of the following options: