Maserati Targets Young, Driven Market

The significance of the premium automotive market in the Middle East has been further underlined, as Maserati wheels out its Quattroporte Automatica. Launched in Saudi Arabia and Qatar in early March, the cruising sedan is aimed at consumers who prefer to take a back seat and more importantly, the Italian firm is targeting the younger affluent classes in the 40-45 year old bracket.

To read the full article, please choose one of the following options: