Companies / Greece
Toyota Stays Atop The Greek Market
February 2007 | Industry NewsThe Greek car market is highly competitive with brand popularity determined by price. In January-November 2006, Toyota performed well due to a more aggressive marketing campaign and the declining value of the yen to the euro, which has pushed down prices. It has increased its market share from 8.2% in 2005 to 9.7%, moving it from second to first place in terms of brand
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