GM and Renault Seek Cost Efficiency Through Alliance

General Motors and Renault, which dominate the Colombian market in terms of production, have decided to join forces under an alliance dubbed the 'Competitiveness Management Model' (CMM). The carmakers have concluded a co-operation agreement, valued at some US$8mn, under which they will bring together the best management practices of both companies, and share equipment suppliers. Renault operates in Colombia through the local assembler Sofasa.

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