Companies / Italy
Lancia, In Fiat's Headlight
September 2006 | Project NewsItalian carmaker Fiat, with the ambitious Sergio Marchionne at its helm, is relentlessly pursuing its goal of global expansion and consolidation. After ensuring that Fiat posted some of its most impressive results for years in the first six months of 2006, Marchionne has called upon the Lancia brand to step up its game and boost vehicle sales to 300,000 by 2010.
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