Companies / Italy
Can Fiat Find Success In Europe With The New Cinquecento?
August 2006 | Company News AlertFiat is eyeing the launch of a new version of the Cinquencento small car in 2007. The vehicle has reached iconic status in its home market, with some 3.7mn units being sold between 1957 and 1975 when production was ended. Fiat is hoping to tap Italian passion for the Cinquecento and continue the recent run of financial success achieved by Fiat Auto. Under Sergio Marchionne's austere reign, Fiat has emerged from the red and in the first half of 2006 the carmaker reported a 21% increase in revenue to US$14.8bn. The company's operating profit continued in robust form, soaring to
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